NPR, meet KFC

National Public Radio is no longer calling itself National Public Radio, opting instead for just the initials NPR, reports the Washington Post, saying it's more streamlined and modern.

If you've downloaded an NPR podcast or gone to npr.org to read a news story, you know that NPR is much more than broadcast radio, which was clearly a motivation for the name change.

It is, perhaps, a bit too easy to poke fun at this type of rebranding. "NPR used to stand for something, but now..." The most infamous is Kentucky Fried Chicken's change to KFC, as if removing "fried" from their name would remove any concern about nutrition.

I looked into this a little bit and it turns out KFC is bringing back the full Kentucky Fried Chicken title at new locations, and trying to emphasize its Southern roots. I'll raise a wing to that.

Maybe one day, when NPR content is somehow being beamed directly to our brains, they'll bring back National Public Radio as a quaint reminder of a bygone time.

After all, nothing beats the original recipe.